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Latest press releases, blog posts and tutorials straight from the source.
How other websites can work for you
You can improve your search visibility across the web by thinking about off-site optimisation; that is, using what happens on other websites to promote yours. This video will show you some ways to start, including: encouraging links to your website engaging with your...
Making your web pages search friendly
Get started in search engine optimisation by improving the pages on your website. This video explains the elements that you can tweak to make your website easier for search engines to understand. We'll cover: title and description meta tags heading elements page copy....
Setting realistic SEO goals
Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy. In this video, you'll learn: how to define success how to select measurements that matter what tools can help. List your business...
How to choose keywords
Choosing keywords is the cornerstone of successful search engine optimisation. In this video, we'll discuss: why you need to do keyword research the difference between short tail and long tail keywords what to consider when selecting keywords. Brainstorm a list of...
The SEO process
This video explains the SEO process and the steps you need to take in order to optimise your website, including: discovering what words or phrases people use to search for your products or services improving the content on your site. Many search engines use blogs to...
The importance of an SEO plan
In this step-by-step process to create an SEO plan for your website, you'll learn how to: develop prioritise adjust the plan to best suit your goals. Start creating an SEO plan by considering how to perform better in organic search for your most popular product or...
Intro to search engine optimisation (SEO)
Understanding how search engines work can help your business improve its online presence. This video explains: what search engine optimisation is how search engines understand your website what they value most. Search for a word or phrase in a few search engines and...
Google search console
When it comes to your website, the more information you have, the better. In this video you'll learn: what Search Console is, and how it can help some of its useful features how to set it up. Visit Google Webmasters and set up Google Search Console for your website....
Paid search explained
When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You'll learn: a bit about...
Organic search explained
When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This video covers the content found in the organic results. You'll learn: what organic results are what search engine...
How search engines see the web
If you want to make sure your website turns up in more search engine results, stay tuned for this video, which includes: how search engines understand what's on a web page which parts of a web page help search engines do this how to make your web pages more visible to...
How search engines work
Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover: how search engines find web pages what they do with...
Search engine basics
Search engines catalogue the Internet to help connect searchers with exactly what they're looking for. That makes them a great marketing tool. This video covers: a brief history of search engines how search engines changed business why search is a good place to start....
Using goals to improve business performance
When marketing your business online, it's important to use the data and metrics available to evaluate how your online activities are performing. In this lesson, we'll explore: why setting goals and KPIs is so important to online businesses how to construct a KPI using...
How to stand out from the competition
Understanding the competition is a key component of your online strategy, enabling you to position a business correctly in the marketplace. In this lesson, we'll explore: how to identify what makes a business stand out in a busy marketplace why Unique Selling Points...
Understanding customer behaviour
Create the best possible online experience for customers by understanding how to make the most of the moments when they interact with a brand. In this lesson, we'll explore: what customer touchpoints are how to map common online customer journeys how to identify...
Taking a business online
In this lesson we will look at the differences between online and offline customer behaviours. We’ll also cover how audience segmentation can help you choose where to focus your digital efforts when moving online. So what are the key differences between a customer in...
The benefits of an online strategy
So you want to know more about online business strategy, or perhaps improve your current strategy? In this lesson, we’ll explore how creating an online business strategy can have a positive impact, what a good strategy looks like, and common things you can implement...
Website design do’s and don’ts
You’ve heard the expression “you only get one chance to make a first impression,” right? Well, it holds true online, too. This lesson can help you avoid common mistakes in your website design that can drive visitors away. We’ll cover how to make sure your pages load...
Make your website easy to use
Hello! Welcome to our lesson on website usability. That’s digital speak for making it easy for visitors to find what they’re looking for and accomplish what they want. We’ll go over the best ways to improve usability, from how to provide simple and clear navigation to...
Websites and your business goals
It’s time to take a look at meeting your customers in the middle—that is, how your website can unite your visitors’ wants with your business needs. We’ll walk through how to think like a customer and design your website accordingly, all without losing sight of your...
Key Website Ingredients
In this lesson we’ll talk you through some crucial early decisions you’ll make about your website: choosing a website name and planning how your site is structured. The goal is making it easy for customers to find their way around and get what they want. Because a...
How websites work
Welcome to our lesson on how websites work. We’ll run down the basics — without getting too technical, promise! — on web servers and domain names, what they do for you and how to find what you need to get started. A website is your business’s home on the Internet....
Choosing your online presence
Hiya! In this lesson, we’ll introduce you to all the ways you can create an online presence—from websites and social media to local business listings and review sites. You can see just how important it is these days to be online, so let’s get going. The most obvious...
How to list your business on Google Maps in 2019
Creating your Google My Business profile is a critical part of local search in Australia as it lets your business show up on Google Maps and allows people to leave reviews. Google My Business is a free service and takes only a few minutes to set up. Follow this step...
Do PPC Ads work in Australia in 2019?
Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realise. Sure, PPC lives up to its name. It’s an online advertising method in which you only pay when somebody clicks on your ad. There’s quite a bit more...