4 Requirements for great logo design

December 17, 2021

A logo is what represents your business to your customers.

It is essential that you work with great logo designers for your business branding. By learning these 4 requirements for great logo design you will be able to work with your logo designer to create an amazing logo for your business.

1. Simple

Less is more when it comes to logo design. You want a clearly show what your business is about with the simplest design possible. The more complex you make your logo the harder it will be to understand what it is you do. Logos work best when they are easy to understand and spark an emotive response with the viewer. Take a look at some of the most famous logos of all time and you will notice they all have simple, clear and easy to understand messages behind them.

Often a business owner has a big idea for their logo design which ends up being messy, and hard to understand. Work closely with your logo designer and trust their expertise when it comes to designing your business logo.

2. Scaleable

Always keep in your mind that your logo will potentially be placed on things that are very large and very small. When working with your logo designer talk about how the logo would look on the side of truck as well as on something small like a pen. Your logo design needs to look great on everything from uniforms, boxes, letter heads, envelopes and hundreds of other things. It will be placed against multiple colours as well. Take the time to see how it will look against different backgrounds, and if its clear and easy to read when very small. By thinking about these things and talking with your logo designer you will ensure you end up with a logo design that looks great at every size.

3. Relatable

Your logo design needs to be relatable to the business industry you operate in. Things like colour choice and font reflect different emotions. A construction company needs to have a clean clear cut design with a bold font and powerful colours, compared to a wedding planner who would have a more elegant design with a light font and muted colours. These choices will have a huge impact on how your business branding is seen by your customers.

A great way to check if your logo is relatable is to ask friends, family and work colleagues what they think the logo is for. If they say it looks like a logo for a dentist and you are a florist the logo is probably not relatable. Always talk to your logo designer about how relatable your logo design is durning the design phase.

4. Loveable

The end goal of your logo design is to show off your business. It needs to prove to your customer that you are professional, reliable, trustworthy and the right business for the job. This is not an easy task to achieve and without a great logo designer you won’t be able to pull it off. Knowing how to take all the parts and put them together takes years of training. You should take a look at some of your designers past work to get a better idea of if they are the right person for the job.

The logo design itself can be separated into four parts. If you look at each of these sections individually it will be easy to take your logo design from an idea to real life.

Font Choice

There are millions of font choices to choose from and each one will give a different vibe to your logo design. Sometimes a great font choice is all that is needed to represent a business. You can tell a lot by the type of font a business uses for their logo design.

Colour Choice

Every colour sends out a different message about your business. For example red is associated with excitement, power and confidence where as blue is considered trustworthy and dependable. No matter what colour choice you decide to go with for your logo design it has to look great with neutral colours like black, grey and white.

Layout Choice

The layout of your logo design matters. Will you place the icon above or beside the font? Is the text centred or aligned to the right? All of these things need to be considered and discussed with your logo designer to ensure you get the best logo design possible.

Icon Design

Your logo icon should be able to stand on its own, in many ways it is the most important part of the logo design. You will be using your logo icon for things like business profile pictures and marks on stationary. The best logo icons are always simple and easy to understand. Avoid making a complex logo icon that can confuse the viewer.

If you take all of these things into consideration when working with your logo designer you are sure to have a great logo that properly represents your business.

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