According to a recent study it only takes half a second for visitors to decide if they like your website or not. This means your website design has to be really top notch or people will simply leave, costing you a sale. Here are 10 must have features that you will need for an amazing website.
When it comes to website design first impressions are everything. 38% of people will leave a website if the pages content or layout looks bad. You must make it immediately clear to your customer what it is your business does, how you can help them and how they can contact you. Make sure to use 1-2 short easy to read sentences that tells the customer you are the best choice for them.
Your customers need to be told what your website wants them to do. 80% of small business websites lack a clear Call to Action (CTA) on their websites homepage. Your website is your online point of sale, the customer needs to be able to know how to contact you straight away.
If a pipe bursts in my house, starts flooding my kitchen and I search Google for “emergency plumbing near me”, I need help straight away. If a website has no clear way for me to get in contact once I’ve loaded the home page, why would i stay?
You need to make sure your website designer includes your business phone number in clear view on every page and your contact info on the website footer. Each page of your website should be leading customers to another using common call to actions (CTA’s) such as buttons and links. Make it as easy as possible for the customer to find your opening hours, address and contact you.
More than 50% of traffic on the internet is done by people using a mobile phone or tablet. According to Google, 6 out of 10 users are unlikely to return to a website if it was hard to use on their mobile.
Your website needs to look great and work well when being viewed on a mobile device or tablet. Responsive Web Design allows your website to work perfectly on any device a customer is viewing it on. Speak with your web designer and make sure your website is mobile friendly and responsive.
You need to know what your customers are doing when they visit your website. By setting up conversion tracking you can find out how many sales and phone calls your getting as well as where those customers came from. This lets you figure out what is generating value for your business and focus your time and money on making those parts of your website even better. Make sure to ask your web designer to add conversion tracking to your website.
First impressions are 94% design-related and 46% of customers base the credibility of websites on how they look and flow. This includes the website design style, font choice, the size of the text and colours.
Your customers are more likely to stay on your web page if it looks good and is engaging. They are also more likely to recommend your business to friends and family. A good looking and exciting website shows the customer the quality of your business and your services. The most popular website designs are trying to get an emotional response from their customers. If your website doesn’t look good customers will think your business isn’t good.
Invest is a website design that shows your business in its best light and makes you stand out from your competition. When it comes to web page design you should be hiring a professional website designer to do the job.
Your About Us page needs to be exciting and directed at your customer. No one wants to read a boring about us page and even though it’s called an ‘about us’ page it’s really ‘about them’.
The whole goal of your business website is to convince your customer that you are the right person for the job. So it makes sense that every page on your website, including the about us page is a chance at converting a viewer to a customer. You should still include interesting and exciting things about your business but word it in a way that shows how it will help your customer. An expert web designer will be able show you the best way to present your About Us page information while being specific to your business.
Good quality content is the lifeblood of your website, if its not good people wont stick around. You need to be able to attract your desired customers, pinpoint their problems and tell them how you will solve them. Every aspect of your online presence needs to add value to your customers lives. It needs to be exciting, interesting to your customers and easy to read in small batches.
Good content will bring visitors to your website and convert them into customers. It shows them that you are an expert in your field and can be trusted to help them with their problems. Visitors only spend 5.59 seconds on average looking at a websites written content so you need to make sure what you are showing them has an impact.
Your website needs to be designed around the goal of the customer, it helps steer them in the right path and create sales. Think about why they are visiting your website and what information they looking for. The closer you can get to giving the customer what they want the more likely they are to contact you or hit that buy button. Your web designer should be planning your entire website around the customers goal and driving them to it.
88% of online customers are less are unlikely to return to a website if they have a bad experience. You must make it as easy as possible for your visitors to find the content they are looking for, whether it’s how they can contact you, information on your goods and services or pricing. User experience is all about giving your customer what they want without them having to think about it.
Even the simplest website should have a good user experience and send the customer to where they need to be.
A content management system (CMS) is the software that your website is built on. A good CMS will make it easy to update and grow your website. Without a CMS you would have to learn to code if you wanted to make any changes to your website. Content management systems also provide security and ensure that your customers private information is safe when they visit your website, this is super important for ecommerce websites.
Be sure that the Content Management System you choose comes with the following features:
If you want your business to succeed online you are going to need an amazing web design agency to help put everything we discussed together. You do not need to know how to do all the things mentioned above. By hiring a good web design agency you will be saving time and money that you can use to grow your business.
Before you hire a web designer, find out how they will build your website with the things we mentioned above. Ask them about how they have helped other businesses grow and references that will vouch for them. Check out websites they have built on your mobile phone and make sure they work correctly and look good. By working with an amazing web design agency you are guaranteeing your businesses success online.