Email newsletters are among the most effective marketing techniques available to businesses and can be instrumental in converting people to paying customers. Here are some indispensable tools if you're looking to put together a newsletter to help promote your brand.
Mailchimp is one of the top email management tools; it has a free version that can manage a contact list, schedule emails, and provide a template for your email that looks clean and professional. The free version does have limits on the number of contacts you have and the number of emails you can send out monthly, but you still get a ton of great features, and you can use it until your business grows to need a higher-priced plan.
Benchmark is another good tool that uses a simple drag-and-drop interface to create great-looking. It has plenty of templates available, so you don't have to spend too much time designing your email, either. However, arguably its best feature is its advanced analytics that can tell you how effective your emails are and how you can improve them for maximum ROI.
Building a good brand these days requires social media engagement, and you can't have an excellent social media marketing program without at least some content creation. Here are a couple of tools to help you brand through content.
Video content should be a critical part of your branding strategy, so check out Wistia to help you incorporate your brand into your videos. It also enables you to integrate SEO to get your videos in front of a larger audience and grow your company. It helps you engage viewers, convert customers, and gain insights to get a better ROI on your marketing.
Don't let your marketing materials be a hodge-podge of different styles and themes; manage them all with Frontify. As your new business grows, you might have multiple team members handling marketing, and there will be inconsistencies in fonts, designs, or graphics. Frontify lets you create a digital template for all your communications that just requires some edits, and you're off to the races. Inconsistently designed content makes your brand look unprofessional, but you can avoid that with a centralized content-management service.
Digital marketing and branding tools are critical, but you can brand your company with good old paper marketing as well. Here are a couple of good tools to help you develop great-looking paper marketing products.
Believe it or not, business cards are still an important thing for entrepreneurs to have. There's just something professional about being able to pull out a business card to hand to someone or giving them a couple to hand out to friends. Word of mouth is effective, after all.
Businesscards.co can help you design professional-looking business cards using dozens of pre-designed templates that you can manipulate to get the look you're after. Building an image as a professional brand can be invaluable for your company, and having great-looking business cards can help you do that.
Once you've designed your business cards and the other marketing materials you need, head over to Vistaprint to get them printed out. Vistaprint doesn't stop at business cards, though. It's consistently rated one of the top online printing services because of the quality of its product, its prices, and its turnaround time.