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Conversion rate is one of the most crucial metrics of digital marketing. And if you want it to go through the roof, focus on images.
Your prospects are no longer interested in reading lengthy product details. They need crisp and on-point information, which is best delivered through images. A well-rounded visual strategy will boost the conversion and help your audience to stay on the same page as you.
According to Techopedia, the conversion rate is used by online advertisers to understand the total number of website visitors who convert. Following this suite, every aspect of a virtual marketing strategy is designed to convert visitors into profitable customers for the business.
Note that conversion is more than sales. It includes people who fill out contact forms, make appointments, and request quotes. Any action that brings your business closer to sales comes under the conversion umbrella.
Nowadays, people hardly buy anything without seeing it. Usually, they want to touch and feel things, but the increasing online shopping trends are depriving them of this. So, to compensate for all this, businesses must offer them a similar experience through the use of images.
Proper implementation of photographs and graphics can make the products come alive. They attract visitors and aid in their purchase decision. Ultimately, this increases the conversion rate of a business.
If you are looking for ways to improve your conversion rate through images, this is the place to be. Below, we have highlighted some proven tips that will help you to improve conversion through images.
Let’s have a look!
The whole purpose of marketing is to trigger emotions. If a prospect feels right, they are highly likely to take action. A positive image will help to develop a positive perspective of the audience.
A study of the most-emailed New York Times article reported that emotional articles were shared more often, and positive posts had higher shares than negative ones.
Perhaps, this is why Coca-Cola maintains consistency of emotions in its recent modification. When it changed the tagline from “Open Happiness” to “Taste the Feeling,” it maintained the focus on happy images of people engaging and connecting.
So, understand what emotions will compel your visitors to push the “buy” button and find top-quality images that evoke the desired emotional response.
The images represent what a brand stands for and who they are. Stock image websites have proven to be a good resource for most entrepreneurs. You can find plenty of pocket-friendly stock image resources available nowadays. But, ensure that you choose the most authentic photos and edit them to align with your brand values.
Also, don’t use pictures that are low-quality or irrelevant. Try to maintain an original tone across the entire content.
An image that reflects your brand will cultivate a loyal fan base. Once that happens, they will transcend from ordinary customers to brand ambassadors, raving about your products in the outside world.
The human touch is invaluable. It lets the customers feel they share a real relationship with the brand.
Try to boost the conversion rate by adding human faces to your website. They help your prospects focus and draw their attention toward their common interests.
Images are not merely for providing information and selling products. They offer you the opportunity to tell brand stories, personalize your message, and embody the brand essence. Give your brand some life with human images sprinkled across the website and make it more than just a faceless corporation.
The faces of Ronald McDonald from McDonald’s and Colonel Sanders from KFC are as memorable as the brands themselves. This is the impact of mascots.
Many businesses use mascots to bring creativity to their marketing campaigns and make their offers more appealing to the target market. When designed right, a mascot helps the business climb the success ladder. Plus, it imprints on the human mind, making the brand unforgettable.
Research by Moving Pictures Company (MPC) stated that brands who use mascots or unique characters in their campaigns noticed a 41% increase in their profits. It gives them a competitive edge and makes the brand timeless.
Look around for inspiration. Many brands are using mascots to create a unique identity in the market. The best part is that this is one of the cheapest marketing strategies. Lots of creative designers will agree to create a mascot for you at pocket-friendly rates.
Your potential customers want proof that you are the real deal. No matter how hard you blow your trumpet, a layman's word is more effective than yours. This is why more brands are now focusing on testimonials.
You can make the reviews more powerful by including pictures of happy customers. Spectoos found that customers are more likely to spend 31% more with a business with positive customer testimonials. Integrating a visual proof makes these reviews more valid and nurtures their confidence in you.
ConvertKit sets an excellent example in this regard. Its homepage includes customer profiles and testimonials. They aren’t detailed case studies, but they display the real-time ConvertKit users' satisfaction with the company.
Marketing is an endless battle trying to win new customers to give your products a try. People wish to see new things, even on digital media. We are fortunate enough to access a broad range of technologies.
If you really want to think outside the box, you should customize the minute details of your business that are typically overlooked. Think about the company logo, for example. You can spend hours on the font, color palette, and logo design, but these details will be overlooked unless you make them pop. How about focusing on the shape or animations?
A minor tweak in the ordinary images will hook your customers. They feel tempted to learn more about your brand and convert.
Visual errors happen more frequently than you realize. The details of an image, like fonts, alignment, and colors, are expected to create a usable experience. It should also express complex traits such as reliability, friendliness, and innovation.
When companies have much to gain from branding, aesthetic choices and their impact should be assessed through a data-driven approach. Whenever you feel the need to change or replace the images, make sure to test them through professional testing software.
A picture that looks out of place can offset potential customers. The image must reflect the message you are trying to convey. But, it should also blend well with the overall aesthetics of your website.
Beware that today’s customers have plenty of experience judging the pictures. A relevant, high-quality, and emotion-provoking picture will convey your message and help you stand out. Like every other marketing aspect, the visual strategy needs constant upgrades. Keep evaluating the new trends and implement the right ones.
Keep in mind – Creativity, vigor, and courage are a few traits every entrepreneur needs to keep swimming in digital waters!