What makes a business website great?

January 07, 2022

What Characterises a Great Website?

By 2030, we'll be able to look back and see how the internet has evolved and progressed in the last decade. Websites now look nothing like they did a decade ago. As compared to their 2010 counterparts, they appear, feel, and operate radically differently.

There are already more than 1.9 billion web pages on the web. There are roughly 200 million active websites, but understanding what distinguishes the excellent from the poor is vital for every organisation. A more precise question may be, what constitutes a good website?

A good first impression is important. You want your website to provide the finest possible first digital impression of your company, so make sure it does just that. User attention and engagement are critical for any website to be successful. There is no better way to convey the message you want prospective clients to remember about your company than via your website's content.

The Design of a Visually Appealing Website

People's first impressions of your company are shaped by its website design. Your brand is the foundation for a visually appealing website. One of the finest methods to distinguish your company from its competition is via branding. In terms of the following, consistency is essential

Colours used in the website design

Colours may have a profound effect on people's emotions, sentiments, and behaviours. The best websites have taken into account the psychological effects of colour and selected a colour scheme that is in line with the character of their business.

Website fonts

Font selection is also influenced by psychological factors. Readability is the most critical factor to consider when selecting a typeface, even if there are many entertaining options available. In order to make it easier to read on the internet, sans serif typefaces have become more popular. It's also a good idea to utilise just two fonts on your website and in your marketing materials.


You can really add value to your site by using high-quality photographs to better clarify key points and demonstrate goods and services. Photographs may be created from a variety of sources, including original photography, stock photography, charts and graphs, bespoke designs, vector graphics, and even images uploaded by the user. Consider the size of your images before uploading them to your website.


In recent years, video material has grown tremendously. For those of us who have short attention spans, short movies are a great method to swiftly convey your message. Visitors are more likely to ponder your value proposition and take action after seeing an interesting video.

Web Design for Technical Purposes

These are the characteristics that will improve your website's usability.

Adaptive layout

It is critical that your website works flawlessly across all displays and devices, including smartphones, tablets, wearables, TVs, and computers. The user's experience is always at the forefront of responsive design, which responds dynamically to the screen size, platform, and orientation of the device.

Adaptability to Different Devices

The number of individuals using mobile devices to access the internet has overtaken the number of people using desktop computers. Google implemented mobile-first indexing in July 2019 in response to this shift. Content and links from mobile-friendly sites are now given more weight. Additionally, a site that is optimised for mobile devices makes for a smoother user experience.

Fast website load speeds

Websites need to load swiftly and fully on all pages. Users expect a site to load in less than two seconds, and 40% of them will leave a page that takes more than three seconds to open. You need fast website hosting to guarantee fast load times.

Search engine optimisation (SEO)

SEO is necessary if you want prospective clients to discover you. Search engines, such as Google, regard websites that are optimised favourably and give them a higher chance of ranking high.

Secure (SSL) Encryption

SSL Encryption is shown by the little padlock icon in the URL address bar. Basically, this assures visitors that your website is safe and secure. For e-commerce companies, establishing trust is critical because customers want to know that their sensitive information is protected.

Structure and usability of the website

If you're like most people, you've probably had to abandon a website because it was too difficult to use. Site navigation that is easy for users to use is also good for SEO since it makes it easier for Google to crawl and index your site.


The most important thing is the quality of the content. It's like reading a novel without any words. In order to effectively enlighten your customers about your company, you should have as much relevant, unique, and interesting material as possible on your website. A home page, about us, services/products, and a contact page are the four core pages that any website should have. A well-written piece of content may boost your SEO, improve traffic, inspire interaction, help you create new leads and sales, and educate visitors on how your product or service can assist them.


CTAs (call-to-actions) are an essential aspect of every website's design. In order to motivate users to a website to do a certain action, clear and compelling CTAs are needed. Users may be gently nudged to learn more, make a purchase, or get in touch with your company with these brief, snappy prompts that evoke a feeling of urgency. Customers' purchasing journeys are made easier when CTAs are used effectively.

Social Proof

If a business has a website that is meant to build trust, it is more likely to be appreciated and seen positively. There are several ways to accomplish this goal, including social proof features like testimonials; reviews; ratings; statistics; certificates; and client logos.

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