Why you need a website for your small business

January 05, 2022

Are you looking for ways to promote your small business? If yes, then you should consider having a website.

In today’s competitive environment, having a website is essential for businesses of all sizes.

A website is a great way to showcase your company’s brand identity, share information about your services, and connect with potential customers.

Having a website is a good idea for any type of business. Whether you sell products or provide services, having a website can help increase sales, improve customer service, and build trust.

Websites are important to businesses because they're the first place customers interact with them. A company's website should be designed to help customers learn more about the products and services offered by the company.

Websites are an essential tool for any small business owner. They help spread information about your company, allow customers to contact you, and provide useful tools for marketing.

Why every business needs a website.

The main reason why every business needs a website is that it helps companies reach out to their target audience. Websites make it easy for people to find your business online and get in touch with you.

If someone wants to buy something from your company, they will go to your website to see what you offer. This means that if a person goes to your site, chances are that they will become a customer.

There are over 21 million internet-users in Australia and 93% use the internet every day. Crazy right? Australian's are using the internet more often than ever before, making an online presence one of your small business' most important assets.

Most people use the internet when they want to learn new information about products or services.

According to a study conducted by the Yellow Pages, 89& of people use the internet to find products or services. Other top internet uses include maps or directions (86%), banking (86%) and ordering goods or services (83%). The fact that this study was made by the Yellow Page Directory, which was once a print only directory of business advertisements, shows just how ubiquitous online advertising has become. In fact, the print Yellow Pages is now most used by people over 50, making its unique demographic reach quite limited, while the online Yellow Pages gets 5.2 million searches each month.

If you want to reach a broad, engaging audience of Australians, you need an online profile for your business. If your business doesn't have a website, you may be missing out on reaching this large segment of the Australian population.

Benefits of having a website for your small business.

The same Yellow Pages studied how many Australian SMBs already had a website. They found that 72 percent of small businesses already had websites and that most of them felt they were effective at helping them grow. According to 39% of the business owners surveyed, their website had increased their exposure and awareness for their brands. So, what are other benefits to a website besides increasing traffic?

Improve the credibility of your business.

If someone hears about your business and decides to learn more about it, they’re probably going to look for you online. If they can‘t find anything when they look for your product or service online, they might wonder if you’re really a legit business. Your website can increase your credibility because it proves you're an active Australian business with up-to-date contact details. A professional, modern-looking website is just as important as having a great product or service. We offer custom web design services so you can easily set yourself apart from the competition.

Keep your business open 24/7.

If a user is looking for your business outside of normal working hours, when they‘re most likely to be available, they may be put off if they can‘t get hold of you. Online availability means you can generate interest in whatever you’re offering even when your business is closed. A contact form lets people reach out to you at any time and you can respond when you feel like it.

Get more high quality leads and make more sales.

How many times has someone reached out to you only to find out they’re not the type of person who needs your product or service? By spending time getting familiar with your business products and services before you start marketing them, the people who do contact you will already be familiar with what you offer. It saves you time speaking to people who have accidentally come across your business.

Expand the reach of your business past the local area.

With a brick and mortar store or word of mouth promotions, you’re usually limited to the immediate area where your business practices in. An online presence allows you to expand your reach into surrounding suburbs, nationally, or even internationally if you desire. Search engine optimisation (SEO) is the best way to ensure your website gets noticed by potential clients. It can be tailored to your location.

Essential features every small business website needs.

If one of the main reasons you haven’t joined any other small businesses with an online presence is that it all seems too complicated, don’t worry – it’s easier than ever. If you’re looking for a way to create a new website or improve an existing one, here’s everything you need to know.

Professional domain name.

Your domain name should ideally be easy to remember, but not necessarily short. It’s also nice if you can include your primary area of service. For example, sydneyplumbing.com.au is straightforward but informative. It tells you most of what there is to know about the page you're about to visit. Of course, many websites are already taken, so companies are looking for new ways to stand out from their competitors. If you want to check whether your preferred domain name is still available, use a domain registry tool to find out.

Mobile responsive website design

More than half of web traffic comes from mobile devices. If your website isn't mobile friendly, you'll be missing out on half of your audience from the start! Responsive design ensures that your site looks good no matter how visitors access it. This means your site loads quickly and displays correctly on smartphones, tablets, laptops and desktops. You can easily test this yourself: go to Google's Mobile-Friendly Test and see how your site fares against other sites.

Excellent user experience

Websites that help people find exactly what they're looking for in an engaging manner are the best ones. They have clear navigation bar to different pages of the website, plenty of images to make it interesting and easy to read fonts. A well designed website makes it easy for customers to navigate around your site.

Interesting and engaging content

The more information you provide on your website, the better able your visitors will be to learn about your business. Every website should have four basic pages: a home page, an about us page, a services/products page, and a contact page. All of these things should include engaging, helpful, content to tell the user about your business, what it does, and why it does it.

A clear all to action on every page

One of the best ways to get people interacting with a website is to ask them to do so. Short, sharp calls to action on every page will remind visitors that the help they need can be found by clicking on them. It could be as easy as “Call us now” or “learn more” but it should be referenced frequently enough that users feel incentivised to take the next step.

Getting your business online is easy with KC Web Design

If you think about why you got into entrepreneurship, getting a website probably isn’t one of them. It’s just a necessary step on your path to business success. If the world of online marketing feels overwhelming, why not seek out some guidance? Get started today or call us on 0421 393 047 to learn more about our website packages.

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