The best tourism website design examples make the experience clear and help visitors choose their next step.
Tourism websites need to sell an experience before the visitor has had it. Photography, layout and the booking flow help answer whether a tour is worth their time and money.
The 16 Australian examples cover whale watching, ghost tours, wine trails and destination guides. Each breakdown identifies a design choice worth studying for your own tourism business.
Which tourism website examples fit your business?
Start with an example whose visitor decisions resemble yours. A regional destination guide and a single-tour operator need different routes through their content.
| Visitor decision | Examples to study | Design lesson |
|---|---|---|
| Which departure point? | CoastXP | Separate departure choices before the visitor browses tours. |
| Which route or itinerary? | TrailHopper; Localing Tours | Organise options around how travellers plan their day or trip. |
| What will the experience feel like? | Eerie Tours; Illawarra Fly | Use atmosphere or a clear view of the activity to set expectations. |
| What can I do in the region? | Visit Geelong and The Bellarine | Group activities and places to eat into browsable themes. |
| Can I trust the operator? | Your Sydney Guide; Bendigo Guided Tours | Put guest feedback and practical visitor information within reach. |
This is an editorial selection of design ideas. The order is not a performance ranking, and the examples do not establish sales results or imply that KC built these websites.
Best Tourism Website Design Examples in Australia
1. Eerie Tours Ballarat
Eerie Tours commits fully to a dark, atmospheric palette with black backgrounds and a primary red accent. The hero runs a video background with a headline about historic ghost tours.
Sticky header with dropdown navigation for tours, paranormal investigations, and cemetery experiences. White text for contrast throughout.
The full video background hero sets the moody tone immediately. The dark theme is perfectly on-brand for ghost tours, and the site commits to it throughout rather than defaulting to a generic tourism template.
When your product is atmosphere, your website needs to deliver it before the visitor even arrives. Proof that a Ballarat tourism website can go all-in on a niche.
2. Sea Darwin Darwin
Sea Darwin uses a maritime palette of dark navy, lighter blue, and golden yellow with a full-width hero showing the Darwin waterfront and gradient overlay. “Award winning Journeys with Purpose” as the heading.
Grid-based tour cards with pricing. Sticky floating booking button throughout.
The site prominently displays its eco-tourism accreditations and Tiwi ownership information. Advanced Eco Certification, Tiwi ownership, and Respecting Our Culture accreditation all sit front and centre, alongside guest reviews.
Named accreditations give visitors specific claims to check. A strong model for any Darwin tourism website.
3. CoastXP Newcastle
CoastXP opens with a full-width carousel showing their custom-built vessel “Atmos” with bold headlines about adventure boat tours and whale watching. Navy blue accents on white.
Quicksand font family. Two CTAs immediately: “Depart from Newcastle” or “Depart from Lake Mac.”
The dual departure location CTAs in the hero make the booking decision immediately clear. Instagram feed integration and embedded video testimonials add social proof without cluttering the layout.
NSW EcoPass certification badge displayed prominently. The departure choices are a useful pattern for a Newcastle tourism website.
4. Whales in Paradise Gold Coast
Whales in Paradise uses deep ocean blues and white accented by coral-orange CTAs. Hero tagline “Get closer” with copy about humpback whale encounters.
Full-width sections with sticky header navigation. High-quality wildlife photography throughout the site.
The whale sighting guarantee addresses an obvious booking concern. The linked Whales in Paradise homepage explains the offer as a free return cruise if whales are not found, and now flags its code-share arrangement with Sea World Whale Watching.
Feature icons highlight unique selling points: guaranteed railside viewing, expert commentary, onboard bar. Explaining the terms alongside a promise gives visitors useful information on a Gold Coast tourism website.
5. Localing Tours Melbourne
Localing Tours runs a sophisticated palette of white, black, and pale pink with cyan blue accents. The hero shows Melbourne imagery with “Experiences that change you.”
Grid-based region cards organise destinations (Melbourne, Tasmania, Sydney). Sticky header with phone and WhatsApp contact.
The region-based navigation with descriptive subtitles on each card lets users browse by destination or trip style rather than scrolling a generic tour list. That UX decision makes the site feel curated rather than catalogue-like.
Multi-day tours, urban experiences, and masterclasses all have their own pathways. A sophisticated approach for any Melbourne tourism website.
6. Illawarra Fly Treetop Adventures Wollongong
Illawarra Fly opens with a dramatic aerial shot of the elevated steel walkway suspended above rainforest canopy. “Treetop Walk and Zipline Tours” with a subheading about Australia’s highest steel walkway.
Earthy, natural tones. Fixed header with “Tickets & Activities,” “Explore,” and “Plan Your Day” navigation plus a persistent “Book Now” button.
The hero image shows the height and setting. Visitors can see the elevated walkway above dense rainforest before reading about the activity.
Clean separation between the Treetop Walk and Zipline offerings lets visitors self-select. When your product is visual, let the visuals lead.
One of the stronger Wollongong tourism websites we found.
7. TrailHopper Adelaide
TrailHopper uses a modern teal accent palette against dark navy backgrounds. Poppins headings with Inter body text.
Clean, professional design built around their hop-on, hop-off wine tour concept for McLaren Vale and the Barossa Valley. Responsive layout with CSS Grid.
The hop-on, hop-off concept reflected in the site UX is the standout. The design centres on flexible itinerary building rather than presenting a rigid schedule.
Visitors can see the route, the stops, and plan their own day. That mirrors the real-world product, which is exactly what a tourism website should do.
A good model for any Adelaide tourism website.
8. Terrigal Ocean Tours Central Coast
Terrigal Ocean Tours runs a coastal teal palette with off-white backgrounds and dark charcoal text. Centred logo with clean Montserrat typography.
Rounded pill-style CTA buttons. Family-oriented hero imagery.
The layout leaves generous space between sections.
The teal colour palette that mirrors the ocean is a simple choice that works. Rounded pill-shaped buttons and generous spacing create a premium, relaxed feel that matches the coastal experience they are selling.
Sometimes the best design decision is matching your environment. Clean and effective for any Central Coast tourism website.
9. Your Sydney Guide Sydney
Your Sydney Guide keeps things clean with white backgrounds and navy blue accents. The hero features a large image of a tour guide with “Sydney Private Tours” and an embedded video player.
Multiple “Book Now” CTAs throughout. Generous whitespace and a responsive layout.
The guest reviews and TripAdvisor recognition give visitors evidence to assess. The linked Your Sydney Guide homepage puts reviews alongside its guide credentials and flexible itineraries.
Instagram feed integration showing real guest experiences backs that up. Showing reviews near the tour information lets visitors assess both together.
A focused approach for any Sydney tourism website.
10. Visit Geelong and The Bellarine Geelong
Visit Geelong and The Bellarine uses a sophisticated neutral palette with white backgrounds, dark text, and high-quality lifestyle photography. The hero pairs its imagery with “Curious is Calling.” Content is organised into themed sections: Highlights, Things to Do, Eat & Drink, Makers & Growers.
The copywriting tone is the standout here.
“Geelong and The Bellarine doesn’t shout. It doesn’t have to.” That understated, editorial approach sets it apart from tourism sites that oversell with exclamation marks and superlatives.
The design matches the tone: calm, confident, and visually rich. A different approach for a Geelong tourism website.
11. Oh Hey WA Perth
Oh Hey WA leads with a full-width group tour photo and “Perth Walking Tours That Are Anything But Ordinary!” Clean minimalist palette with dark text on light backgrounds.
Grid layout with generous whitespace. Fixed header with multi-level navigation for walking tours, group experiences, and corporate packages.
Media logos (National Geographic, Sydney Morning Herald) appear alongside guest testimonials. QTAB and sustainability certifications in the footer round out the trust signals.
Linking a media logo to the relevant coverage would let visitors check what was said. A credibility-first approach for any Perth tourism website.
12. Experience Tasmania Hobart
Experience Tasmania opens with a full-width video background hero and “Half Day, Full Day, Coach and Minibus Tours” subheading. Professional blue accents on white with charcoal text. Card-based tour listings with consistent image styling and “Times & Bookings” CTAs.
The real-time weather widget showing Hobart temperature, time, and Sydney-to-Hobart flight duration in the hero section is a practical, dynamic touch. It makes the destination feel immediate rather than abstract.
These details put basic destination information near the tour listings. Clever thinking for any Hobart tourism website.
13. Riverlife Adventure Centre Brisbane
Riverlife focuses on outdoor adventure at Brisbane’s Kangaroo Point. Kayaking, rock climbing, abseiling.
Multiple booking forms integrated throughout. Montserrat and Archivo Narrow typography.
The activity range gives visitors several reasons to explore the same venue.
The range of day and night experiences centred on a single iconic location is the differentiator. Twilight kayak with wine and a grazing board sits next to rock climbing and abseiling.
That variety from one venue gives visitors options without overwhelming them. The site organises it all clearly.
A good example for any Brisbane tourism website.
14. Coast to Hinterland Tours Sunshine Coast
Coast to Hinterland Tours uses a full-width banner hero with hinterland imagery. Bold gold CTAs against deep blue accents and black navigation.
“Book Direct with a Trusted Local Family-Run Operator” in the headline. Multi-level dropdown navigation by tour type.
The community-focused section displaying supported local charities alongside its Google reviews gives visitors ways to assess the operator. The headline also identifies the business as a family-run operator.
That information helps visitors understand who will run their trip. A locally rooted approach for any Sunshine Coast tourism website.
15. Canberra Guided Tours Canberra
Canberra Guided Tours runs an image carousel hero with multiple Canberra attraction backgrounds. Deep blue, magenta, and bright yellow CTAs.
Card-based layout with decorative wave and shape dividers between sections. Oleo Script headings with Work Sans body text.
Decorative wave dividers and shape elements break up the sections. Star ratings and inclusion icons on tour cards make comparison easy at a glance.
The playful typography with Oleo Script headings adds warmth without sacrificing readability. A colourful approach for any Canberra tourism website.
16. Bendigo Guided Tours Bendigo
Bendigo Guided Tours uses a deep teal primary colour with light blue-grey backgrounds and dark slate text. “Things to do in Bendigo” as the hero caption.
Modern modular layout with fixed header and responsive grid. Its linked homepage reports Gold for Best New Tourism Business at the 2025 Australian Tourism Awards.
The tour summaries and practical visitor information deserve attention alongside the design. The linked Bendigo Guided Tours homepage answers questions about meeting points, weather and accessibility before visitors book.
The teal-and-slate palette feels premium and editorial. A Gold award from the Australian Tourism Awards is the kind of credential that belongs front and centre.
Clean and authoritative for any Bendigo tourism website.
What Makes a Good Tourism Website?
Across these 16 examples, these are useful design patterns to assess. Visible design choices alone do not establish how many bookings a website generates.
- Hero imagery that sells the experience. Video backgrounds, destination photography, or action shots of guests on the tour. The hero should answer “what will this feel like?” not just “what do you offer?”
- Clear steps to booking. The best sites put booking CTAs in the header, the hero, and on every tour card. For scheduled tours, let visitors check dates and availability. Bespoke private tours may need an enquiry first, so explain what happens after the form is submitted.
- Social proof above the fold. TripAdvisor badges, Google ratings, media logos, certification badges. Tourism is a trust business. People are handing over money for something they have not experienced yet. Reviews and accreditations give visitors information beyond the operator’s own claims.
- Organised tour options. Card-based layouts with clear pricing, duration, and included features. Let visitors compare and self-select. Long, unbroken tour descriptions can make mobile comparison difficult.
- Local identity. The strongest sites on this list feel like they belong to their city. Teal for coastal operators, earthy tones for hinterland tours, dark moody palettes for ghost experiences. Choose a visual style that reflects the destination and makes the text easy to read.
Use these patterns to identify questions worth testing against your own booking enquiries and website data.
Tourism web design: test the ideas behind the examples
Good tourism web design helps someone understand the experience, compare suitable options and take the next step. Use the examples above to write a specific test for your own website.
- Following CoastXP’s departure-choice approach, check whether a visitor can identify the right meeting point before choosing a tour.
- Following TrailHopper’s route-led approach, check whether the itinerary explains stops and travel time clearly enough to plan a day.
Then repeat the task on a phone. A desktop screenshot cannot tell you whether the date picker or enquiry form is easy to use.
- Open the menu, choose a tour and enter a date without zooming.
- Check what happens when a departure is unavailable and whether visitors can return to other dates.
Finally, look for the details a visitor needs before committing:
- Duration, meeting point, inclusions and any age or mobility requirements.
- Cancellation and weather information close to the booking decision.
A shortlist like this gives you a clear brief for website design services: each design choice has a visitor task to support.
You can use the 30-minute business website audit process to organise the issues you find before discussing a redesign.
Questions about tourism website design examples
Choose an example and a booking approach
What is a good Australian tourism website example?
CoastXP is useful for studying departure-point choices, while Eerie Tours shows how a visual theme can match an experience. Choose the example that solves a similar visitor decision to your own; there is no single design that suits every operator.
Which example should a regional tourism organisation study?
Visit Geelong and The Bellarine is the destination-guide example in this list. Its themed content helps readers explore a region. A tour operator can instead concentrate on its own departures and availability.
What should I borrow from these designs?
Borrow the reasoning behind a feature: a route map for a flexible itinerary, for example, or separate paths for different departure points. Use your own photography, wording and branding when applying the idea.
Does a tourism website need a video hero?
A video can help convey atmosphere, as in the Eerie Tours example. A still photograph can explain a physical experience, as with Illawarra Fly. Check whether the opening image helps someone understand the tour and still leaves the next step visible.
Should every tour have a Book Now button?
A scheduled tour can offer date selection and booking. A tailored itinerary may need an enquiry about group size or preferences first. The button should accurately describe what happens next so visitors know whether they are booking or requesting a proposal.
Check the details a screenshot cannot prove
Can screenshots show whether the booking flow works?
Screenshots show layout and visual hierarchy. To assess the booking flow, visit the operator site on a phone and follow the steps towards availability or enquiry without completing a purchase. Note unclear labels and any information you have to search for.
How should reviews and awards appear in a tourism design?
Keep the source of a review or award visible so readers can assess it. Bendigo Guided Tours identifies the award year on its homepage. Avoid copying a review count into permanent artwork that becomes inaccurate as new reviews arrive.
How should a website explain weather and accessibility?
Answer practical questions where visitors compare tours. The linked Bendigo example includes weather, meeting-point and accessibility information in its FAQs. Describe the actual activity requirements and offer a contact route for questions the page cannot answer.
How do you keep a tourism website useful after launch?
Assign responsibility for seasonal departures, booking links and visitor information. Ongoing website management for your tourism site can support that upkeep as the experiences you offer change.
Need a Tourism Website?
Bring a shortlist of examples and explain which decisions you want your visitors to make. A departure-point selector may matter more to your business than a video hero.
We can help turn that shortlist into a tourism website brief covering visuals, tour information and the booking process. See our tourism website design service or compare website design pricing to get started.
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