We have helped small business owners get online with web development since 2010.
5 Things Business Owners Must Know About Web Development
It is very important to find a web developer who is knowledgeable and easy to contact. Make sure they are trustworthy and want to help your business succeed online and grow.
Some web development projects can take a long time and have lots of changes along the way. This means you could be talking a lot to your website developer, so make sure they are friendly, easy to understand and working with you to achieve your website goals.
Here are five important things business owners must know about web development before starting any sort of website development project.
1. Web Development is an Ongoing Process
Your website needs to be forever growing and changing to the demands of your business, it’s not something you should ever think of as finished. The second you stop working on improving your website is when you will begin to fall behind your competitors.
The sky is the limit when it comes to your website and getting it built is just the first step. Always be thinking of new features, content and ways you can make the experience for your customers better when they visit your site.
Think about how quickly the internet changes and the ways people access it. Popular websites that were developed 10 years ago should look completely different now. We would be willing to bet that 10 years ago you would of been reading this website on your computer, now there is over a 50% chance you are looking at it on your mobile phone.
Another important part of web development is security, if you don’t keep your website updated you will run the risk of it no longer being secure from hackers.
Make sure that when you choose a web developer in Australia they are going to offer ongoing support for your website. Going with the cheapest option will end up costing you heaps more in the end.
Be sure to get a designer who loves what they do, knows all of the best practices currently available, and is able to tell you about things that are changing in the future. They need to be able to explain why a certain platform and content management system is the right choice for your website in an easy to understand way.
Something that is even more important than the technical skills of your web developer is their attitude and ability to communicate with you. You are going to be spending a lot of time speaking about your website with them so make sure you choose a web development agency that is friendly, easy to understand and proactive when it comes to making changes and updates to your website.
Finding a good team of web developers will give you a go-to option for all your future projects. It also gives you the peace of mind that your website is safe, secure and up to date. Always check that the web development team offers ongoing updates and support.
2. Good User Experience is the Main Goal of Web Development
A good looking website design is only half way to the end goal. Always keep this in mind when thinking about your new website development. People often focus only on the looks of a website when looking to update their own.
While having a good looking website is important, the main goal should be to get more customers for your business.
Making your website difficult to use for the sake of looking cool will turn potential customers off if its hard for them to find what they are looking for.
3 Things that will lead to a bad user experience on your website:
- Over the top animations that cause things to fly in all over the page. Not only does this make your website take ages to load but it also makes it hard for the visitor to focus on what you are trying to offer them.
- Long load times caused by massive files on your webpage. A good web development team knows how to optimise images, videos and code to load as fast as possible. There are very few reasons for a web page to be over 2MB in size and take longer than 3 seconds to load. If your website is slow to load you should speak with your website developer straight away to get it fixed.
- Confusing navigation with no clear call to action. This is a quick way to make your visitors leave. Figure out beforehand what the main goal is for your website and make sure it is easy to do. A great way to plan this is to draw out a flow chart with your web developer that shows what you want visitors to do when visiting your website.
User experience is the most important part of web development. If it is not clear to your visitors where they should go and what you want them to do they will leave. Always be directing them to the next step on your website.
Have a checklist of things your website needs to be able to do for your business. Show them to your web developer and explain what they are and how you want them to be achieved on your website. Work together with your website development team to refine the list and focus on the primary goal of your website.
If you are building an online store, what sort of functionality does your ecommerce website design need to have? Do you need a shipping calculator for posting products all over Australia? What about giving customers the ability to set a specific delivery time for their purchase? Maybe you need customers to be able to write a custom message on their order?
Don’t forget that when handling customers personal details and credit card information you will need a way to keep it safe and secure. A SSL security certificate will allow you to encrypt their transaction when they purchase from your website.
Always ask your web developer about these things so they can be sure to include them in your website development. If your web developer doesn’t know about the features you require for your website it could end up costing you more money later down the track.
No one knows your business better than you, always be clear about what you need with the web developer.
Web developers are experts at designing and building websites. For them to give you the best website possible you need to tell them everything you want and need on it. The more you communicate with your web developer about your business the better your new website will be.
3. Always be Planning Ahead
It’s important to find a great web development team that can handle any future website updates and changes you want to make. This will keep your costs down and let you focus on improving your website rather than paying just maintain it.
Having access to your website back end will let you make simple changes without having to wait for anyone else.
Talk with your web development team about which (CMS) content management system should be used for the website. A good web developer will teach you how to use the system so you can make minor changes yourself and add content as needed.
Another important feature of your CMS is that it is regularly updated to protect your website from breaking, being hacked and keeping in line with current best practices.
A good way to tell if a website is being updated and maintained is to look at how old the content is. Nothing will put off a viewer more than seeing a “Happy New Year” banner six months into the year. If your website looks like no one is updating it people will know and look to a competitor that keeps their website fresh and up to date. If your website is not always being updated to look current you will loose customers.
Long ago adding new content to your website required knowing how to write code. Those days are long gone and now it is as easy as writing a word document. There are now content management systems which are easy to use.
Most small business websites are developed using one of the following:
- WordPress (Our personal choice when it comes to CMS)
Ask your web developer about which platform will be best suited to your business website. Discuss the features of each one and see what they recommend for your requirements.
WordPress has the largest market share by a wide margin. It’s so popular that over 35.6% of the websites on the internet are developed with WordPress.
4. Do Not Try to Develop Your Own CMS
There is a huge choice when it comes to well supported and maintained content management systems for your website. You have a massive amount of flexibility when it comes to how your website will look when developed. By using a CMS like WordPress you will have endless website design choices. Your web developer will be able to create a theme to give your website a unique look and feel. WordPress also has an almost endless library of plugins that can be installed to add new functions on your website.
With such a huge library of features ready to go it would be crazy to try coding your own website.
Consider the following issues with getting a custom built CMS developed for your business website:
- Its going to cost a lot of money, and be extremely time consuming
- Only the developer who built it will know how it works and what is going on
- You will have no support network to help if there are any issues
By going with a content management system like WordPress you are joining a community of millions. WordPress has been downloaded over 35.6 million times. It is currently used by 62.4% of all websites built with a CMS and out of the entire Internet, 35.6% of them are WordPress websites.
Some of the most visited websites in the world are built on WordPress, this includes:
- Rolling Stone
- The White House
- BBC America
- The Walt Disney Company
With such a huge existing community and large team of expert developers that can help if any issues pop up you know you can rest easy using WordPress.
Having the ability to update and change as your business grows is a huge benefit to developing your website with the WordPress CMS.
5. Have Access To Your Website
Last but not least, make sure you have access to all the accounts associated with your website. During the initial stages of the web development project speak with your developer about having a log in for all the parts of your website.
This is important because if for some reason you loose contact with your web developer you will be able to recover the website and keep it running.
The key areas you should have access to include:
- domain name register login details
- website hosting account set up in your name
- any external accounts the developer creates such as Google My Business
- Login details for any images, videos, templates and plugins that were purchased for your website
- A login to the back end of your website CMS so you are able to make changes
If you get your web developer to buy any of these things for you, make sure you have a way to access them. They should be able to provide you with a login for each.
A common problem that we run into with business owners who have existing websites is that their web developer has disappeared and they can no longer access any part of the website. This is a huge issue and sometimes is only solved by starting from scratch and creating a brand new website. Always be mindful of this and make sure to have all these details noted down somewhere. The last thing you want to be dealing with is not being able to access your website and no way to contact the developer who has all of the login details.
By knowing these five key things about web development you are now equiped to ask the right questions to your developer and start your new business website.
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We are a local Australian website development company with a key focus on helping small business owners succeed online. Our team works endlessly to make sure our clients websites are better than their competitors in every way. Since starting in 2010 we have developed heaps of custom designed websites for small business owners just like you. So if your looking for a website for your business, you are in good hands.
We Make Sure Your Business Looks Good Online
The core of our business is all about helping small business owners succeed online. We use all of our experience and expertise to develop the best possible website for you. Let us handle all of your website development and online marketing so that you can focus on growing your business. Being time poor is very common for business owners and having a website with good web development frees up time you would otherwise spend getting new customers.
We are Australian Owned and Operated, Just Like You
By combining amazing web development with the latest website design methods we are able to create a website that not only looks amazing but will work to grow your business as well. With over ten years of web design and web development knowledge our team are experts at helping aussie businesses get online. We offer web design Sydney, Brisbane, Melbourne and heaps of other locations. With an expert team of web developers and online marketers who work hard to understand your business, industry and target market. Using the latest website development tools and technology we are able to study your competitors and make sure your business website outperforms them in every aspect.
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We don’t just develop websites, we create a complete online package for your business including everything you need to succeed online. Everything from business branding, website development, website design and ongoing digital marketing. Our websites use the best content management system available – WordPress. This gives your website unlimited functionality and features for your business including, email newsletters, contact forms, online stores, custom made functionality and more. Building eCommerce websites with WordPress means they are fast, secure and easy to use. What ever your website ideas, we can create them for you.
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We have helped develop websites for business owners all over Australia. Some of the main locations we develop websites in include Sydney, Melbourne, Brisbane, Perth, Canberra, Adelaide and more. Finding an amazing web development agency with a team of expert website developers who work to provide local and personal service for your business can be hard. Everyone who works on our team lives and works in Australia just like you. When you need to contact us about web design, web development and ongoing support you don’t have to worry about speaking with someone in another country. Our team of website developers have years of experience working on website development from both small business websites to large complex fully custom web development projects. Every single one of our website development packages include a unique customised design and a powerful content management system. Our friendly team of web developers work with business owners to provide high value online solutions for local customers in Sydney, Brisbane, Melbourne and anywhere else in Australia your business is located.
Your Web Development Questions Answered
Q: What should you look for in a web development company?
Q: How much does website development cost in Australia?
Q: What is web development technology?
Q: What is the best web development platform?
Q: How to build a website?
We would recommend hiring an expert to build your website, it will take a lot of stress out of the picture. Think of a website like a house, would you build your own or pay an expert to do it for you?
Q: How to build a website from scratch?
Q: What language should I use for web development?
Q: What are web development services?
Q: What is a web development company?
Q: What is web development?
People confuse web developers and web designers all the time, but they are not the same. Web designers are responsible for a how a website looks and feels. Web developers handle the ‘insides’ of a website like the framework, database and scripts that run it.
Most small businesses are unlikely to need a fully dedicated web development team since they usually only require basic website functionality.
Q: What does a web developer do?
Q: How do I find web developers?
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