Responsive Web Design is a way of creating websites that adapt to the screen size and orientation of your visitors. This means they will look great on any device, such as mobile phones or tablets. It also means they’ll be easy to navigate and use.

The best thing about a responsive website is that it looks good on all devices – so customers don’t have to worry about not being able to property access your website if their phone has a small screen.

Smartphones and tablets are becoming increasingly popular and there are now numerous different sizes available. According to research, more than 60% of shoppers use smartphones and tablets to browse the web and shop online. If you don't optimise your website for mobile devices, then it will be difficult to keep up with your clients.

Responsive web design makes search engine optimisation easier and helps your website show up on the results of search engines like Google, Bing and Yahoo it is known that mobile friendly websites rank higher. If a normal user visits your website from a mobile device, then it should be optimised for that device. Otherwise, it would be difficult to use your website.