Logo Design

A great logo design will make your business stand out from the competition.
We have been designing amazing logos for small business owners in Australia since 2010.

Logo Design

4 Requirements For Great Logo Design

A logo design is what represents your business to your customers. It is essential that you work with great logo designers for your business branding. By learning these 4 requirements for great logo design you will be able to work with your logo designer to create an amazing logo for your business. Here are 4 requirements for great logo design.
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1. Simple

Less is more when it comes to logo design. You want a clearly show what your business is about with the simplest design possible. The more complex you make your logo the harder it will be to understand what it is you do. Logos work best when they are easy to understand and spark an emotive response with the viewer. Take a look at some of the most famous logos of all time and you will notice they all have simple, clear and easy to understand messages behind them.

Often a business owner has a big idea for their logo design which ends up being messy, and hard to understand. Work closely with your logo designer and trust their expertise when it comes to designing your business logo.

 

2. Scaleable

Always keep in your mind that your logo will potentially be placed on things that are very large and very small. When working with your logo designer talk about how the logo would look on the side of truck as well as on something small like a pen. Your logo design needs to look great on everything from uniforms, boxes, letter heads, envelopes and hundreds of other things. It will be placed against multiple colours as well. Take the time to see how it will look against different backgrounds, and if its clear and easy to read when very small. By thinking about these things and talking with your logo designer you will ensure you end up with a logo design that looks great at every size.

 

3. Relatable

Your logo design needs to be relatable to the business industry you operate in. Things like colour choice and font reflect different emotions. A construction company needs to have a clean clear cut design with a bold font and powerful colours, compared to a wedding planner who would have a more elegant design with a light font and muted colours. These choices will have a huge impact on how your business branding is seen by your customers.

A great way to check if your logo is relatable is to ask friends, family and work colleagues what they think the logo is for. If they say it looks like a logo for a dentist and you are a florist the logo is probably not relatable. Always talk to your logo designer about how relatable your logo design is durning the design phase.

 

4. Loveable

The end goal of your logo design is to show off your business. It needs to prove to your customer that you are professional, reliable, trustworthy and the right business for the job. This is not an easy task to achieve and without a great logo designer you won’t be able to pull it off. Knowing how to take all the parts and put them together takes years of training. You should take a look at some of your designers past work to get a better idea of if they are the right person for the job.

The logo design itself can be separated into four parts. If you look at each of these sections individually it will be easy to take your logo design from an idea to real life.

Font Choice

There are millions of font choices to choose from and each one will give a different vibe to your logo design. Sometimes a great font choice is all that is needed to represent a business. You can tell a lot by the type of font a business uses for their logo design.

Colour Choice

Every colour sends out a different message about your business. For example red is associated with excitement, power and confidence where as blue is considered trustworthy and dependable. No matter what colour choice you decide to go with for your logo design it has to look great with neutral colours like black, grey and white.

Layout Choice

The layout of your logo design matters. Will you place the icon above or beside the font? Is the text centred or aligned to the right? All of these things need to be considered and discussed with your logo designer to ensure you get the best logo design possible.

Icon Design

Your logo icon should be able to stand on its own, in many ways it is the most important part of the logo design. You will be using your logo icon for things like business profile pictures and marks on stationary. The best logo icons are always simple and easy to understand. Avoid making a complex logo icon that can confuse the viewer.

If you take all of these things into consideration when working with your logo designer you are sure to have a great logo that properly represents your business.

Our Recent Logo Design Work

WK Photography
Port City Florist
Engine Carbon Solutions Logo
Nelson James Constructions
Corvettes of Canberra

Business Branding

Business Branding
Business Flyers

Six Reasons To Choose Us For Your Logo Design

Keyword Targeting

Years of Expereince

Our team has been designing logos for years. They know what is needed to create an amazing logo you will love.

Love It Guarantee

Love it Guarantee

We know you are going to love your new logo. We guarantee this by designing it with you until everything is perfect.

Happy To Help

Here to Help

Our goal is to help small business owners succeed. Our friendly team is happy to help you with everything you need.

Ongoing Website Support

Ongoing Support

We are just a phone call or email away when you need to get in touch with us. Our team can fix any logo problem you have.

Low Cost

Low Cost

Our logo design is very affordable for small business owners. We are happy to work within your branding budget.

Easy to Work With

Easy to Work With

Our logo designers are all very friendly and easy to work with. Nothing will be an issue when it comes to your logo design.

Happy Customer Reviews

Logo Design Experts

We have helped small business owners in Australia with logo design since 2010. Our customers know us for creating amazing logos at low prices. We have designed logos for business owners all over Australia and our expert team of logo designers would be happy to create a logo for your business. By working with us for your business branding you are guaranteed to get great results.

You Are One Step Away From A Great Logo

Give us a call or send an email to talk about your business logo and branding needs. Our expert team of friendly logo designers are able to answer any questions you have. Then just simply pay a small deposit and your logo is underway! We will start working on the design brief.

Our 4 step logo design process:

Step 1

Step 1: Logo Design Brief

After you have paid a small deposit we will send you a list of questions relating to your logo design. Theses questions will help our logo designers get an understanding of your business, industry and personal style.
Step 2

Step 2: First Draft

Once you have answered all of the logo design brief questions our logo designers get to work. In 5-7 business days you will have the first draft of your new business logo in a few different styles and layouts.
Step 3

Step 3: Logo Revisions

Now that you have the first draft of your logo we will start talking about any changes you might want to make. We will go back and forth with the revisions of your logo design until you are 100% happy with the results.
Step 2

Step 4: Your New Logo

Congratulations! Your new logo is ready. We will now work with you to create all of your business branding. This includes creating the design for things like business cards, work uniforms, stationary and vehicle signage.

Your Logo Design Questions Answered 

Q: How can I design my own logo?
There is a lot to consider when designing your own logo. Note down things like the colours you want to use, the font type, layout and the logo icon. Then you can use a program like Adobe Illustrator to get started on the logo design. This is where we suggest you hire a professional logo designer. Being able to use the software required to create a great logo takes years to learn and will be very time consuming. You are better off hiring a professional and spending that time focusing on growing your business.
Q: What do you call a logo designer?
A logo designer is a graphic designer who focuses specifically on business branding. However graphic designers are also able to create any other types of print and digital branding you may require for your business.
Q: Where can I design a company logo?
The best way to design a company logo is to hire a professional logo designer. They will be able to work directly with you to create an amazing logo for your company that will look great and represent your brand.
Q: How do I make a logo transparent?
If you already have a logo and need to make it transparent you will require special software. The logo you have was most likely provided as a .jpg image with a solid background. Programs like Adobe Photoshop will allow you to remove the background and export the logo as a .png image. The .png file type allows your logo to have a transparent background. This is not easy or straight forward to do and the software required can be expensive to buy. Another great option is to hire a professional logo designer who will be able to make your logo transparent for you.
Q: How do I make a PNG logo?
To make a PNG logo you will need special software like Adobe Illustrator or Adobe Photoshop. Both of these programs have the ability to create a logo and then export it as a PNG image. If you don’t have the time to learn how to use these programs, hire a logo designer who will be able to create a professional PNG logo for your business.
Q: What is a PNG logo?
PNG is a type of image file that is able to have transparent parts in it. Unlike a JPG logo a PNG logo can be placed against any type of background and you will not have to worry about matching the background colours up.
Q: Is a PNG a vector file?
The file format PNG is not a vector file. This means that if your logo is a PNG file you will not be able to make it any larger than it already is without drastically damaging the quality. If you plan on having your logo in multiple sizes you want the logo in the SVG file format. SVG is a vector file format which means you are able to scale your logo to any size and not damage the quality.
Q: What format should a logo be?
A good logo designer will be able to provide your business logo in any format you require. There are many suitable formats for a logo and it depends on how you are using it. For example if you are using your logo on a website then SVG is the file format you will want to use. If you are trying to print your logo onto a work uniform or stationary you would want the logo provided either as a vector file or PNG. Tell your logo designer what you are planning on using the logo for and they will be able to provide you with the correct format.
Q: Do I need vector file for my logo?
It is important to have a vector file for your logo. Vector files allow you to resize your logo without losing any detail or quality. Having a vector file for your logo means that your logo will look great no matter the size of the medium you plan to use it.

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Let’s create a logo for your business!

We have created great logos for heaps of small Australian businesses just like you.
Give us a call on 0421 393 047 or fill out the form below to get started.