SEO

Making Your Web Pages Search Friendly

Making Your Web Pages Search Friendly

Get started in search engine optimisation by improving the pages on your website. Learn about the elements that you can tweak to make your website easier for search engines to understand.

Setting Realistic SEO Goals

Setting Realistic SEO Goals

Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy.

How search engines see the web

How search engines see the web

By knowing how a search engine decides what a page is about, you can optimise your pages to make sure they show up in the search results.

How search engines work

How search engines work

Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something.

Search engine basics

Search engine basics

Search engines catalogue the Internet to help connect searchers with exactly what they’re looking for.

Understanding customer behaviour

Understanding customer behaviour

Create the best possible online experience for customers by understanding how to make the most of the moments when they interact with a brand.

Taking a business online

Taking a business online

When taking a business online, understanding how customers browse on the web is an important factor in ensuring your online efforts are rewarded.

The benefits of an online strategy

The benefits of an online strategy

An online business strategy can boost your chances of digital success, helping you to define clear goals and focus your online activity.