Google

Paid Search Explained

Paid Search Explained

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search.

How to List Your Business on Google Maps

How to List Your Business on Google Maps

Creating your Google My Business profile is a critical part of local search in Australia as it lets your business show up on Google Maps and allows people to leave reviews.

What are PPC (Pay Per Click) Ads?

What are PPC (Pay Per Click) Ads?

Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realise.